eCommerce Tips and Strategies to help you build a successful business

How to turn 1 product idea into 20 ideas in just 15 minutes

Posted by Ridwan on September 08, 2016
In today's blog I'll be showing you how once you find 1 product idea, you can quickly turn it into 10 product ideas. This will also help you find products that contribute towards your greater brand and vision. So here's what I like to call my "4 Step Product Maximiser Strategy" Here's what you need to know: 1) First find products the normal way using Profit Phoenix, or apply this maximiser strategy to the products that you are already selling 2) Use each step of the product maximiser to then find more products to sell 3) Confirm their overall performance in the Profit Phoenix market research tool Part 1: Frequently Bought Together Look at the frequently bought together section on your own listing and those of your competitors. Amazon themselves are telling you what your next product should be! Don't you think your product should be there instead of someone elses? This is a great way to find related products that people are buying with your current product and also increases your lifetime customer value. Part 2: Customers who bought this item also bought In the middle of every Amazon listing there is a section called "Customers who bought this item also bought" - go through that on your listing and those of your competitors. Again you will find great products that your existing customers are already buying and since it's in the same niche - this is a great way to find products that contribute to your existing brand. Part 3: Look at your competitors other products Again this is another perfect way of figuring out what products to add to your brand. The "roadmap" or "product path" of what to launch has already been laid out by your competitors. This is an amazing way of finding great products, I've…
  Welcome to the first Value Monday newsletter - in today's email I'll be showing you how once you find 1 product idea, you can quickly turn it into 10 product ideas. This will also help you find products that contribute towards your greater brand and vision. So here's what I like to call my "4 Step Product Maximiser Strategy" Here's what you need to know: 1) First find products the normal way using Profit Phoenix, or apply this maximiser strategy to the products that you are already selling 2) Use each step of the product maximiser to then find more products to sell 3) Confirm their overall performance in the Profit Phoenix market research tool Part 1: Frequently Bought Together Look at the frequently bought together section on your own listing and those of your competitors. Amazon themselves are telling you what your next product should be! Don't you think your product should be there instead of someone elses? This is a great way to find related products that people are buying with your current product and also increases your lifetime customer value. Part 2: Customers who bought this item also bought In the middle of every Amazon listing there is a section called "Customers who bought this item also bought" - go through that on your listing and those of your competitors. Again you will find great products that your existing customers are already buying and since it's in the same niche - this is a great way to find products that contribute to your existing brand. Part 3: Look at your competitors other products Again this is another perfect way of figuring out what products to add to your brand. The "roadmap" or "product path" of what to launch has already been laid out by your competitors.…

10x Better Than Normal Advertising (Value Monday)

Posted by Ridwan on September 08, 2016
Welcome to this Monday's Value Monday newsletter. Today I'm going to share with you a trick that can increase your performance on Facebook Ads... A trick which gets you more traffic AND cheaper traffic... A trick that you are already set up to do... And virtually no Amazon sellers are doing this right now... The secret? Facebook Carousel Ads You will have seen them before on your computer and your phone - they look something like what you see below. The way they work is you have up to 5 images side by side in your advert. This is absolutely killer for physical products.... You can simply take each of your Amazon images and turn them into a Facebook carousel ad. You can communicate each point and benefit of your product with a picture and a caption. These extremely visual and captivating ads perform incredibly well on Facebook Ads. How well? The data shows that these Carousel Ads perform 10x better than normal advertising - you will get 10 times the traffic from your ads with this. And you won't see this mentioned in any Amazon course... no one is doing this right now! You can start running these Facebook Carousel Ads and get great performance out of them... especially if your product is $20+. Use these during your product launch to get more sales to increase your ranking and use them once you're already ranking to increase your sales further And if you've got multiple products - this is a perfect way of promoting them all at once, just dedicate a slide to each of your products. That's all for today's Value Monday email - I'll see you next week.

They Make Millions Doing This (Value Monday)

Posted by Ridwan on September 08, 2016
Welcome to this Monday's Value Monday newsletter. Today I'm going to share with you a trick that can increase your conversion rate and thus your sales... One of the important things that you need to do when selling on Amazon is competitor analysis.. You need to be aware of WHO is making the most money on Amazon.. Which BRANDS are completely crushing it... and exactly WHAT they are doing to make that happen.. Today I'll share with you one of the strategies employed by ArtNaturals, one of the biggest private label sellers on Amazon - in fact they do multiple millions a month and are in the top 20 list of the biggest sellers on Amazon (out of 2 million of us!) When you take a look at their listings, you will find a common trend with their images (the most important part of a listing) Almost EVERY single image on EVERY one of their listings is an infographic They look something like this: You can see what these infographics are like. They have these as ALL of their images on ALL of their listings... So if one of the biggest (if not THE biggest) private label brands on Amazon are using this strategy every single time.... it must work right? So why aren't you doing it? :) Create infographics like the one that you see above for the images in your listing. These are exceptionally powerful especially when you do it like ArtNaturals where you STACK multiple marketing messages in one canvas. Notice how in just 1 picture they've got: Visual in-use shots, social proof, branding and strong sales copy Most of us just have 1 of those at a time in our images, but they have all of them at once. Meaning when they have the buyers attention,…

Get Premium Branding For Cheap (Value Monday)

Posted by Ridwan on September 08, 2016
Welcome to this Monday's Value Monday newsletter. With the increasing levels of saturation on Amazon it's becoming more and more important that you develop a strong and compelling brand... Something which stands out... Something that your customer would be proud to have.. You can do this through having a stunning logo and beautiful packaging The problem is that getting amazing artwork made can be tough. You could always turn to the classic Fiverr... but the designers there leave a lot to desire... Sure the work is cheap but it's FAR from being professional or premium... So how do you get AMAZING work done? A lot of people turn to 99designs but the problem is their contest system makes things VERY expensive. Just for a logo you're looking at $300 or for a packaging design around $400... OUCH! So today I want to share with you a way to get PREMIUM designs made at killer prices. So that you can be more professional and make more sales! How premium am I talking? Imagine your product being as good as these: Amazing right? Wouldn't you love to have your product look that good? Here's how I get AMAZING designs like that for just $60-$100 each... 1) Go to the 99Designs 1 on 1 website (99designs.co.uk/discover) 2) Select the category of design work you need 3) Look out for work that you like 4) Contact the designers directly and ask them to make your work 5) Negotiate on price 6) They do it Literally that's it... Why does this strategy get you the amazing quality of 99designs designers without having to pay their huge fees? You see when you use the main "contest" platform of 99designs, designers are making a gamble - they put in lots of work and they might not even…

Stop Brexit Ruining Your Business [Value Monday]

Posted by Ridwan on September 08, 2016
Today's Value Monday will be nice and simple, targeted mainly at those of you in the UK. As you know after the EU Referendum, the UK economy has had a bit of a hiccup. It's already affecting us from day 1, before we've even left, with the collapse of the pound. I have 3 main pieces of advice for you: 1) Contact your bank and ask to form a USD currency account. This will let you receive, send and store your money in USD - saving you from the decline in the £. Amazon will still send your money in £, so you need to use a currency exchange service to send the money there - to make sure they don't convert it. You can use World First or Payoneer - but if you're a Profit Phoenix customer our recommended choice is Currencies Direct, who have given a special rate for Profit Phoenix users which is 3x better than what you will find elsewhere. Get more info on our customer deals page 2) Some banks are famous for making it very hard to open a USD account, hopefully they'll be more flexible after the recent changes but in case they're not you can use the above mentioned platforms to store your money in USD and pay your suppliers - then you can send money to your UK account just when needed. 3) If you are in the UK and were planning to make use of the FBA network in Europe which allows you to sell in the main European countries with your stock being in just one place --> you may want to hold off from doing so until we hear from Amazon what's going to be happening to that. Let's hope there isn't a recession!

High Quality Cheap Traffic [Value Monday]

Posted by Ridwan on September 08, 2016
Today's Value Monday will be about how you can get great quality traffic at bargain prices... Have you ever heard of Pinterest? The pinboard social network with millions of users? A lot of people know Pinterest but very very few people are aware of its marketing potential. Here's some facts as to why Pinterest is a solid marketing platform from various online studies: 1) 71% of users are women, making it great for health, beauty, fashion, baby, kitchen, furniture and art products. (basically all products!) 2) Traffic from Pinterest converts 10% higher than other platforms. 3) Pinterest customers spend TWICE as much as Facebook traffic 4) 88% of people who pin a product end up purchasing it 5) Over 80% of pins are re-pins compared to 1.4% of tweets being re-tweeted (that means that it's much much easier to go viral) 6) Whereas a Facebook post or Tweet fades away within hours, Pins can stay live and active for months! 7) The average Pinterest user has a household income of over $100,000 a year - they have money to buy your products! I could go on and on.... but it's clear that Pinterest Ads (and even organic strategies) are a GOLDMINE!! The thing is, very few people are taking advantage of this --> meaning that the costs of advertising on Pinterest are very little. I'm talking costs per click from $0.2 to $1.... bargain prices for getting in front of some of the best customers you could have. That also gives MASSIVE potential for huge ROI. I read an article a few days ago on how a marketer was able to generate $40,000 in ecommerce sales with just $800 in ad spend! So my recommendation? Start running Pinterest Ads! Search for relevant keywords like "bathroom ideas" if you're selling bathroom…

Increase Sales 2% In 2 Minutes

Posted by Ridwan on September 08, 2016
In today's Value Monday I'll show you a cool trick which will permanently increase your sales by about 2% ... and it only takes 2 minutes to do, and you just set it up once. Now 2% isn't huge - but when you reach scale, an extra 2% of sales can be a lot - plus every little bit counts! So what's the secret? Well despite Amazon being a global giant - they're actually only in a couple countries. USA, UK, Germany, Japan, France, Mexico etc. But there's hundreds of countries around the world... And those other countries in the world carry massive wealth and buying power with them.. For example a couple months back I went to the GCC (UAE, Qatar, Saudi Arabia, Kuwait, Oman, Bahrain) --> they don't have Amazon there, they don't have any solid equivalent BUT they have trillions in buying power... So what do people in the countries outside of where Amazon is catering to do? They head to Amazon.com, buy things and Amazon ships it to them (to over 70 different countries). There's just one problem. Your Amazon listing by default is not set up to allow people from other countries to order from your listing. This means that you're missing out on extra sales! As a international buyer you may have noticed that some listings say "This item is not available to ship to X" while others can... The secret lies in a hidden Amazon setting called "FBA Export" Head to settings and then Fulfilment By Amazon.. and enable FBA Export. It takes just 2 minutes to do, you just need to fill out a short form. And then done! Now international traffic to Amazon.com will be able to buy your product. This should increase your sales by about 2%! And it's free…

Grow Super Profitably The “Takeover” Way – Value Monday

Posted by Ridwan on September 08, 2016
In today's Value Monday I've got a really cool strategy to share with you.. Something that if you implement - can literally supercharge your growth It will allow you to catapult into 6 and 7 figures, extremely profitably... And also cut away a lot of the barriers and make success come a lot faster... So what's the strategy? Buying stock from failed Amazon businesses and getting it transferred to your seller central account. Ranking with the new stock that you bought for super cheap and selling with that. Why does it work? The majority of Amazon sellers fail because they don't know what they're doing and don't have access to the high-level strategies that will make them successful (the kind that I share with you in these value monday emails).. That means that there's literally tens of thousands of DEAD listings out there That have THOUSANDS of units in stock... Just sitting there doing nothing..... the seller LONG gave up! What you can do is approach these sellers and offer to buy their dead stock from them, since they long gave up and they thought they'd never get rid of the stock and would be happy to get back any money they could.... You'll be able to pick up that stock for DIRT cheap.... I'm talking picking up stock that would've cost you thousands of dollars or tens of thousands of dollars - for "pennies on the dollar" as the saying goes... Allowing you to get started with less money... Allowing you to grow more aggressively... Allowing you to grow faster... PLUS all the barriers of branding, packaging, supply chain, finding a supplier and testing them etc. are ALL removed --> because you get all that when you buy them out... How do you do it? 1. When you find…

Supercharge Your Cashflow – The Hidden Trick

Posted by Ridwan on September 08, 2016
In today's Value Monday I've got a really cool strategy to share with you that'll help you increase your CASHFLOW significantly.. Cashflow is the LIFEBLOOD of your business You need cash to make investments Ordering new stock, spending on PPC and hiring employees Amazon sends money to you every 2 weeks So it's important that you create the right BALANCE So that you always have enough money on hand to MAINTAIN and GROW your business But doing so can be tough when it seems like there's an endless stream of expenses... Here's one strategy that can radically change your cashflow and boost it for the better... so that you can run your business with more confidence, clarity and control.. The biggest expense by far is definitely ordering inventory... Here's a cool trick you should try out TODAY: After your 3rd or 4th order with a supplier - contact them to let them know that it would really help you grow your business and increase your orders with them, if they were able to offer you 30 day (or even longer!) credit.. Most suppliers will say YES! This then means, that you can pay for your stock 30 days AFTER it arrives at Amazon... Meaning that you will start MAKING money from that stock, BEFORE having lost money to it... This one trick will literally supercharge your cashflow... And try to apply it to everything else too after you've been working with a vendor for a while? Shipping company? Ask for credit! Services company? Ask for credit! (Just don't ask me for credit on your Profit Phoenix account LOOOL :P ) This will mean that you always have more cash on hand, and can grow your business more comfortably and faster. The only caveat is just make sure you only place…

Join our newsletter for free business advice every week

              

AMAZON SOFTWARE

AMAZON SOFTWARE Learn More Now

SHOPIFY SOFTWARE

AMAZON SOFTWARE Learn More Now